This story was amended on January 19. Check out the latest updates below.
Google Special Offer for Pixel 8 Pro
After unexpected sales in January, Google has stepped up its bold marketing approach by launching a new promotion for individuals interested in purchasing the Pixel 8 Pro.
The company has introduced a new promotion, offering every buyer of a Pixel 8 or Pixel 8 Pro a £125 ($158.59) Google Store gift card. This promotion is available in the UK. Is special for buyers in the U.S. and will be valid until February 2. Google has once again reduced the prices of its flagship phones for January, offering discounts to its US customers. This marks a recurring trend, as similar price cuts have been implemented multiple times since the phones were initially launched in October.
Google is currently offering a temporarily increased trade-in value for older devices, reaching a maximum of £710 ($900.78) when purchasing a Pixel 8 Pro. However, to get this value, you will have to trade in the iPhone 14 Pro Max 1TB.While the offer is enticing, it’s crucial to weigh the trade-off of letting go of a phone that is still eligible for several years of software and security updates. Although the trade-in value may be higher than what you could get through a platform like eBay, giving up a device with no future update capability may not be the most prudent option.
Please pay attention to the details outlined in the fine print. To be eligible for the Pixel 8 purchase promotion, ensure that you are logged into your Google Account; individuals checking out as guests will not qualify for the gift card. Additionally, the offer is void if the phone is returned, and the gift card must be used within one year of issuance. Please note that the elevated trade-in rates will only be in effect until February 2nd.
The Pixel 8 and Pixel 8 Pro have seen multiple price cuts since Google launched them in October last year. Additionally, the company has offered gift cards and vouchers to individuals who subscribe to its services like YouTube Premium during the gap between these price cuts.
The $125 voucher given to YouTube Premium users can be used in conjunction with any existing discounts available for the phone at that particular time. This resulted in final prices of $424 for the Pixel 8 and $674 for the Pixel 8 Pro, a notable drop for phones released just three months earlier.
In recent years, the company has taken a much more assertive marketing approach, and it is yielding positive results as Pixel sales continue to grow. However, it is worth noting that they still lag behind the flagship sales figures of Samsung and Apple. As the eagerly anticipated release of Samsung’s Galaxy S24 approaches, it’s impossible to overlook the correlation between Google’s consistent price reductions and the competitive dynamics within the smartphone market. There are fears that Samsung’s new phone could encroach on Google’s territory by boasting advanced AI capabilities.
Google’s purpose extends far beyond just selling phones; Its goal is to integrate users into its growing ecosystem. As a component of its strategic realignment, Google Podcasts is being discontinued to pave the way for an enhanced iteration of YouTube Music. The current iteration of Google Assistant seems to be slowly coming to an end, as indicated by the recent announcement of several features being discontinued. It appears that Google is considering replacing the Assistant with a more advanced generative AI chatbot, Bard, which may introduce premium payment tiers. Your Pixel phone essentially serves as a gateway to access a variety of Google subscriptions.
On January 19, Google surprised consumers with an unexpected voucher deal just ahead of the Galaxy S24 launch, which has since happened. Confirming previous predictions and leaks from last week, Samsung has launched an attractive pre-order promotion. In this offer, Samsung is providing a complimentary storage upgrade for Galaxy S24 Ultra orders, giving customers the convenience of paying the price of a lower storage variant. For example, the 512GB storage option now costs $1,299.99, which is the same price as the 256GB unit.
The increased trade-in rates are currently in effect, with Samsung offering up to $750 off your old iPhone 15 Pro or Galaxy S23 Ultra 5G when upgrading to the Ultra and models. However, the maximum trade-in value for a Google phone, specifically the Pixel Fold, is $600. Samsung has established a uniform price of $450 for both the Pixel 7 and 8 Pro models.
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The trade-in value is limited to a maximum of $550 for the standard Galaxy S24. Trading in your recently released iPhone 15 Pro or any new phone is generally not recommended. While Samsung may offer better prices than the secondary market, it’s not a wise decision to part with a phone that still has several years of software support in place.
Accessories, including the Galaxy Buds Pro 2 and Galaxy Watch 6, are also available at significantly reduced prices. I was hoping Samsung would offer some of these in a bundle for free. Instead, the company is offering $100 store credit vouchers with pre-orders for the Ultra model and $25 with the Plus and Base models.
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